Comments for intelligent measurement http://intelligentmeasurement.wordpress.com All about evaluation and measurement Wed, 15 Jul 2009 20:01:22 +0000 http://wordpress.com/ hourly 1 Comment on Award for Excellence in PR Measurement & Evaluation by Angela Jeffrey http://intelligentmeasurement.wordpress.com/2009/07/15/award-for-excellence-in-pr-measurement-evaluation/#comment-10933 Angela Jeffrey Wed, 15 Jul 2009 20:01:22 +0000 http://intelligentmeasurement.wordpress.com/?p=519#comment-10933 Thanks so much for your support on this, Richard and Glenn! We're hoping to see lots of entries from your side of the pond this year. (Disclosure: I'm on the IPR Commission). All the best! Thanks so much for your support on this, Richard and Glenn! We’re hoping to see lots of entries from your side of the pond this year. (Disclosure: I’m on the IPR Commission). All the best!

]]> Comment on Likert scale & surveys – best practices by mona http://intelligentmeasurement.wordpress.com/2007/11/20/likert-scale-surveys-best-practices/#comment-10932 mona Wed, 15 Jul 2009 01:09:28 +0000 http://intelligentmeasurement.wordpress.com/2007/11/20/likert-scale-surveys-best-practices/#comment-10932 Dear Glenn, I would like to ask if you know any Likert Scale regarding Sexual Behavior of Adolescents? Dear Glenn,
I would like to ask if you know any Likert Scale regarding Sexual Behavior of Adolescents?

]]> Comment on Is it possible to create a ROI on communication? by toni http://intelligentmeasurement.wordpress.com/2009/07/06/is-it-possible-to-create-a-roi-on-communication/#comment-10931 toni Mon, 13 Jul 2009 02:11:28 +0000 http://intelligentmeasurement.wordpress.com/?p=514#comment-10931 hi! I'm a 21 yr old student taking up my masteral already, we're supposed to make a research proposal already and I'm doing it on reading comprehension. do you happen to have go instrument? ive been looking on the net for days and all seems to be for sale. thanks! hi! I’m a 21 yr old student taking up my masteral already, we’re supposed to make a research proposal already and I’m doing it on reading comprehension. do you happen to have go instrument? ive been looking on the net for days and all seems to be for sale.

thanks!

]]> Comment on Berlin stirs up a hornet’s nest by Angela Jeffrey http://intelligentmeasurement.wordpress.com/2009/07/01/berlin-stirs-up-a-hornet%e2%80%99s-nest/#comment-10928 Angela Jeffrey Fri, 10 Jul 2009 18:28:00 +0000 http://intelligentmeasurement.wordpress.com/?p=510#comment-10928 Richard, I've finally had a chance to read Katie's take on your Benchmark global measurement survey of communications professionals for AMEC, and in many ways, I agree with her – counting press clippings or other output metrics ALONE is not measurement. People who just do that are not measuring much of anything. However, I appreciate that you clarified to me that most people who did the survey checked at least 4 other choices for measurement tools they use – so we know that people use press clippings and basic output metrics in conjunction with other measurements to get broad perspectives. I doubt many people today would be caught dead using press clippings alone! We have found in our research that one has to measure outputs in some fashion in order to correlate them to hard business outcomes. So the key is to measure them precisely using the best possible qualitative and quantitative metrics. Only then does one have a relatively good chance of generating a decent correlation, or to perhaps derive proof of cause through regression or experimental analysis. The other reason to measure outputs is for diagnostics. If we don't know what part of our campaign actually contributed to the outcomes results, we won't know how to replicate it next time. What strikes me most about measurement discussions is how little attention is paid to the linkages BETWEEN outputs and outcomes. I'm in the middle of judging PR awards right now for a major publication, and am amazed at how few state clear objectives (as per your post above), and how few attempt to really link or correlate their work to the outcomes. There are such bigs leaps of faith, it seems, that we ask clients and management to take as we lay out our outputs, and then claim outcomes results that may have had nothing at all to do with our programs. I guess the net net is there's yet much work to be done in this space! Anyway, great job on your survey, and I've enjoyed reading yours and Katie's discussions. Richard, I’ve finally had a chance to read Katie’s take on your Benchmark global measurement survey of communications professionals for AMEC, and in many ways, I agree with her – counting press clippings or other output metrics ALONE is not measurement. People who just do that are not measuring much of anything. However, I appreciate that you clarified to me that most people who did the survey checked at least 4 other choices for measurement tools they use – so we know that people use press clippings and basic output metrics in conjunction with other measurements to get broad perspectives. I doubt many people today would be caught dead using press clippings alone!

We have found in our research that one has to measure outputs in some fashion in order to correlate them to hard business outcomes. So the key is to measure them precisely using the best possible qualitative and quantitative metrics. Only then does one have a relatively good chance of generating a decent correlation, or to perhaps derive proof of cause through regression or experimental analysis. The other reason to measure outputs is for diagnostics. If we don’t know what part of our campaign actually contributed to the outcomes results, we won’t know how to replicate it next time.

What strikes me most about measurement discussions is how little attention is paid to the linkages BETWEEN outputs and outcomes. I’m in the middle of judging PR awards right now for a major publication, and am amazed at how few state clear objectives (as per your post above), and how few attempt to really link or correlate their work to the outcomes. There are such bigs leaps of faith, it seems, that we ask clients and management to take as we lay out our outputs, and then claim outcomes results that may have had nothing at all to do with our programs. I guess the net net is there’s yet much work to be done in this space!

Anyway, great job on your survey, and I’ve enjoyed reading yours and Katie’s discussions.

]]> Comment on Contact by Dan B http://intelligentmeasurement.wordpress.com/contact/#comment-10927 Dan B Fri, 10 Jul 2009 09:51:16 +0000 http://intelligentmeasurement.wordpress.com/contact/#comment-10927 Hi I'm doing some research on research about the use of 'sliders' or “Visual Analogue Scales” - do you know of any academic work that has been done in thid area? Thanks, Dan Hi I’m doing some research on research about the use of ’sliders’ or “Visual Analogue Scales” – do you know of any academic work that has been done in thid area?
Thanks,
Dan

]]> Comment on Likert scale & surveys – best practices by Sam http://intelligentmeasurement.wordpress.com/2007/11/20/likert-scale-surveys-best-practices/#comment-10926 Sam Fri, 10 Jul 2009 01:28:28 +0000 http://intelligentmeasurement.wordpress.com/2007/11/20/likert-scale-surveys-best-practices/#comment-10926 Hi Glenn I am developing a questionnaire for children in hospital and is planning to use Likert scale. I read in this site that for children, the number of anchoring points should be limited. Can you direct me to a reference to support this view? Thanks. Sam Hi Glenn

I am developing a questionnaire for children in hospital and is planning to use Likert scale. I read in this site that for children, the number of anchoring points should be limited. Can you direct me to a reference to support this view?

Thanks. Sam

]]> Comment on Berlin stirs up a hornet’s nest by Is it possible to create a ROI on communication? « intelligent measurement http://intelligentmeasurement.wordpress.com/2009/07/01/berlin-stirs-up-a-hornet%e2%80%99s-nest/#comment-10922 Is it possible to create a ROI on communication? « intelligent measurement Mon, 06 Jul 2009 12:05:16 +0000 http://intelligentmeasurement.wordpress.com/?p=510#comment-10922 [...] tool to measure ROI on communication, and the amounts  of hot air generated on the subject in the two Berlins, I would like to propose a simple [...] [...] tool to measure ROI on communication, and the amounts  of hot air generated on the subject in the two Berlins, I would like to propose a simple [...]

]]> Comment on Assumptions, Evaluation and Development by اصول فقه http://intelligentmeasurement.wordpress.com/2006/10/09/assumptions-evaluation-and-development/#comment-10921 اصول فقه Sat, 04 Jul 2009 14:20:52 +0000 http://intelligentmeasurement.wordpress.com/2006/10/09/assumptions-evaluation-and-development/#comment-10921 <strong>اصول فقه...</strong> Search Tags Family and Community Development (4) Maternal and Infant Health (2) Nutrition (2) Extension Learning Farm (2) Sheep Program (1) 4- H Youth Development (2) Uncategorized (1) Archives June 2009 December 2007 October 2007 December 1969 Pages 4... اصول فقه…

Search Tags Family and Community Development (4) Maternal and Infant Health (2) Nutrition (2) Extension Learning Farm (2) Sheep Program (1) 4- H Youth Development (2) Uncategorized (1) Archives June 2009 December 2007 October 2007 December 1969 Pages 4…

]]> Comment on 10 tips for translating PR results into the language of business by Sebti BOUAGAL http://intelligentmeasurement.wordpress.com/2009/04/22/10-tips-for-translating-the-pr-results-into-the-language-of-business/#comment-10894 Sebti BOUAGAL Fri, 19 Jun 2009 06:03:58 +0000 http://intelligentmeasurement.wordpress.com/?p=453#comment-10894 No comment! No comment!

]]> Comment on Thoughts from the Berlin Measurement Summit by Mor-on Twittering « intelligent measurement http://intelligentmeasurement.wordpress.com/2009/06/15/thoughts-from-the-berlin-measurement-summit/#comment-10889 Mor-on Twittering « intelligent measurement Wed, 17 Jun 2009 21:17:37 +0000 http://intelligentmeasurement.wordpress.com/?p=500#comment-10889 [...] 17, 2009 Following from my post about AVE’s and twittering in conference sessions earlier this week, it seems that some of the twitterers were not just [...] [...] 17, 2009 Following from my post about AVE’s and twittering in conference sessions earlier this week, it seems that some of the twitterers were not just [...]

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