Guide to evaluating communication products
I’ve written before about the challenges of evaluating communication products, i.e. brochures, videos, magazines and websites. Little systematic follow-up is done on these products that can often form key parts of larger communication programmes. Here is a very interesting guide from the health sector in this area: “Guide to Monitoring and Evaluating Health Information Products and Services” (pdf). Although focused on the health area, the guide provides some insights on evaluating different levels concerning communication products, from reach to use and impact on an organisation.
Thanks to Jeff Knezovich writing on the On Think Tanks blog that brought this to my attention.