Evaluating online communication tools

Online tools, such as corporate websites, members’ directories or portals increasingly play an important role in communications’ strategies.  And of course,  they are increasingly important to evaluate.

I just concluded an evaluation of an online tool, created to facilitate the exchange of information amongst a specific community. The tool in question, the Central Register of Disaster Management Capacities is managed by the United Nations Office for the Coordination of Humanitarian Affairs.

The evaluation methodology that I used for evaluating this online tool is interesting as it combines:

• Content analysis
• Network mapping
• Online survey
• Interviews
• Expert review
• Web metrics

And for once, you can dig into the methodology and findings as the evaluation report is available publicly: View the full report here (pdf) >>

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