Communication evaluation – recession proof?

In a new report released by the International Association for the Measurement and Evaluation of Communication, one of the findings is that a large majority of clients are demanding greater proof of programme effectiveness, with 77% of AMEC members identifying this trend. At the same time, clients are becoming more price sensitive:

Key results of the study include:

• Increasing client interest in measuring social media reported by 92% of AMEC members;
• Clients becoming more price sensitive (92%);
• 69% of members taking part in the study also report that procurement specialists are becoming more involved in the purchase of measurement and evaluation services.

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