Internal communications and measurement

For those interested in measuring internal communications (communicating with staff within an organisation), here is an interesting article by Susan Walker from the Handbook of Internal Communication:

“Measurement is not just an optional extra for communicators, but an essential part of their professional tool kit. It has been seen sometimes as a threat (will they cut my budget? will they cut me?) It can be, however, an exciting opportunity to evaluate, guide and direct communication initiatives and investment.”

Read the full article here>>

Glenn