Relationship measurement - hype?
There is an interesting debate on measuring relationships going on Don Bartholomew’s Metricsman blog - Don is saying that he thinks relationship measurement will not be the “next big thing” in measurement - and there are some interesting comments by K D Paine, M Weiner and J Grunig - all well known in this area.
I think it’s interesting to note that the financial world is advocating the measurement of relationships (an “intangible asset” as they call it) and would like to see this included in future company reporting as I’ve written about before. “Next big thing” or not - relationship measurement will grow in importance - in my humble opinion.
Glenn
2 comments October 30, 2007
