intelligent measurement

I see the that program of the 4th annual measurement summit (to be held in NH, US) has been announced by the Institute for Public Relations. This is an important conference for people interested in communications and evaluation. There are certainly some interesting topics being addressed: Shell Corporation on reputation tracking,  Procter and Gamble on ROI and PR and a panel discussion featuring three of my favourite “scholars” in the field of evaluation: Larissa Grunig, James Grunig and Jim MacNamara. The full program is available online (pdf).

For those of us who will not be able to make it, let’s hope they publish the main presentations and conclusions (they usually are kind enough to do so so).

Glenn