Increasingly communicators need the ability to evaluate their activities – being able to design and set-up online surveys is a key tool for communicators for soliciting feedback and interacting with audiences. Here are the slides from a practical workshop that I conducted last Friday for the Geneva Communicators Network and covers surveys for communicators from concept to analysis – hope it’s of use!
For those who are looking for insights into a participatory M&E method, this may be of interest:
A two day course on the Most Significant Change (MSC) technique - a participatory monitoring & evaluation technique ideally suited to providing qualitative information on project /programme impact.The course offers several practical exercises and provides insights into other real world examples of MSC use.
Date: June 10-11, 2013
Venue: London, NCVO National Council for Voluntary Organisations
Society Building, 8 All Saints Street, London (near Kings Cross
Presenters: Theo Nabben with secondary input from Rick Davies
Costs: £ 450 per person for 2 days inclusive of meals. Please note: no scholarships are available.
Accommodation and transport are participants own responsibility. Course notes and electronic files will be provided. 10% discount to members of German and UK evaluation societies.
For course information details contact Theo at email@example.com or through their website>>
The UK Government Communication Network have produced a new publication: “Evaluating Government Communication Activity – standards and guidance” (pdf).
The publication sums up well an approach for government departments (and also applicable to others) to evaluating communication activities. The annex on Recommended Metrics provides some interesting indicators for measuring communication activities – for government and other sectors.
An interesting post on the Learning Portal for Design, Monitoring and Evaluation for Peacebuilding that focuses on communicating evaluation findings and brings forward three tips for those who hope to influence decisions with evaluation data:
- Answer the right questions;
- Speak their language;
- Be humble.
A group of leading NGOs have published a comparative study (pdf) on what they are doing in practice on advocacy evaluation. Participating NGOs are: ActionAid International, Amnesty International, Bread for the World, CARE USA , Greenpeace International, ONE, Oxfam and the Sierra Club.
Following is a summary from the study:
For organizations committed to social change, advocacy often figures as a crucial strategic element. How to assess effectiveness in advocacy is, therefore, important. The usefulness of Monitoring, Evaluation and Learning (MEL) in advocacy are subject to much current debate. Advocacy staff, MEL professionals, senior managers, the funding community, and stakeholders of all kinds are searching for ways to improve practices – and thus their odds of success – in complex and contested advocacy environments.
This study considers what a selection of leading advocacy organizations are doing in practice. We set out to identify existing practice and emergent trends in advocacy-related MEL practice, to explore current challenges and innovations. The study presents perceptions of how MEL contributes to advocacy effectiveness, and reviews the resources and structures dedicated to MEL.
I’m happy to announce that next week – Friday April 26th – I’ll be participating in a webinar presented by SEA Change community of practice. Further details and link to registration:
This webinar titled “Presenting evaluation findings and evidence-based organizational learning” has been developed based on requests by SEA Change CoP members to learn more about presenting evaluation findings and the pre-requisites for their organization to better learn from evaluation findings.
Mr. Glenn O’Neil, evaluation expert and communications professional, will look at how to present evaluation finding with a focus on different messages for different stakeholders in order to improve the use of evaluation findings. After that he will discuss what it takes to become an evidence-based learning organization and give some guidance on how to improve evidence-based learning in your organization.
Join us for a Webinar on April 26 (14:00 ICT / 9:00 CET).
- Define What Is To Be Evaluated
- Understand Causes of Outcomes and Impacts
- Synthesise Data from One or More Evaluations
- Report and Support Use of Findings